(OrganicJar) We’ve all noticed that food prices have gone up, and will continue to increase over the next 6 months. What you might not have noticed is the stealthy tactics many corporations are doing in conjunction with there price increase: reducing the quantity.
Many of the products you currently purchase from peanut butter, soap, cereals, ice cream and many other products are getting reduced to keep up with rising costs and many of us have no idea.
One example is Skippy peanut butter. In an effort to fool consumers, they have increased the dimple on the bottom of the jar which resulted in the contents going from 18 ounces to 16.3 ounces, roughly 10% less.
According to an article published in the LA Times: Kellogg Co. reduced the weight of many popular cereals including Cocoa Krispies, Corn Pops, Apple Jacks, Froot Loops and Honey Smacks by an average of 2.4 ounces per box to offset rising grain and energy expenses.
Kathy Yukl of La Crescenta says she’s tired of going to the store and finding dimples in the bottoms of jars. She is annoyed that containers that once held half a gallon of ice cream, or 64 ounces, now have only 48 ounces. And she’s frustrated that cereal boxes are shrinking.
“What these companies don’t realize is that their chronically deceptive marketing ploys tell us loud and clear that we absolutely cannot trust them for anything,” Yukl said.